Everyone has experienced single scents that has taken them back to unforgettable moments or childhood memories. The rugged fragrance of leather, wood or grass takes me back to my very first experience horseback riding with my childhood Girl Scouts troop. There are certain scents that can even evoke memories of a sunny day or even a rainy night. On Thursday, January 31st – Duane Reade and Demeter invited a handful of beauty influencers to experience Demeter’s new 2013 scents and create a custom, personalized scent blended by the man behind each singular scent, Demeter CEO – Mark Crames.
Demeter colognes are single note fragrances. They are made with the smallest combination of ingredients to express a single, identifiable smell or idea. These notes or accords are the building blocks that master perfumers use to create complex prestige fragrances. With that in mind, prior to my custom experience, I traveled to my favorite department store to establish an idea of the scent notes behind some of my favorite designer fragrances. Some of my favorite scents like Tocca Brigitte and Hermès Un Jardin Après La Mousson have unique notes filled with Jasmine, Peach, Sandlewood and more. Because Demeter Fragrances are notes or accords, they can also be used to personalize and customize a unique take on your favorite fragrance. Or by mixing, matching and layering Demeter Fragrance on the skin, you can create new wearable scents, unlike any other.
Create Your Own Custom Designer Scent With Demeter
(Without Spending Designer Dollars)
1. Research your favorite designer scents.
2. Determine the main scents within the accord of the fragrance. (Most scents have a top scent, middle scent and anchoring scent.)
3. Take those three scent ideas to a Look Boutique near you (located inside of your neighborhood Duane Reade) and mix/match samples until a similar scent is created.
If you’re looking to create or re-create your favorite fragrance without spending designer fragrance dollars, I suggest researching the scents that represent your personality best and heading to a Duane Reade near you soon.
For more from my Demeter custom fragrance experience, check out my Google+ story here. To find the closest Duane Reade, check out their store locator. And the team behind @duanereade on twitter are super helpful and check the hashtags #Mix&Match and #LBDemeter to see what other influencers were able to find. You can also follow along on Facebook.
I am a member of the Collective Bias™ Social Fabric® Communitys. This shop has been compensated as part of a social shopper insights study for Collective Bias™. #CBias #SocialFabric All opinions expressed are my own.
