You’re on social media, your friends and family are too. What about the rest? What are African Americans’ numbers in the world of social media? Read some interesting stats and comparisons:
According to a Pew Research Study, African Americans are the largest users of Twitter and Instagram. They are usually, young adults between 18-29 years old, women, and urban residents.
”Twitter, Instagram are popular among blacks. Among black Internet users, 26% use Twitter, far outpacing whites (14%) and Hispanics (19%). In August 2011, 18% of black Internet users were using Twitter.” (usatoday.com)
African Americans and Social Media – The Landscape of Social Media Users
· Urban African-Americans aged 18-29 use Twitter and Instagram more than other demographics. While the study does not include Americans under age 18, I believe many high school students use both heavily.
· Tumblr is a young person’s medium. Most users are aged 18-29.
· Hispanics are heavy users of every social media channel. They are more likely to use social networking sites than Caucasians or African-Americans.
· Urbanity plays a role. Slightly more social media users live in urban environments than suburban or rural ones. Significantly more Twitter, Instagram and Facebook users live in urban areas than other environments. (ragan.com)
Did you notice that the households with the lowest income use social media the most? Why do you think that is?
The study also suggests that women as a whole dominate social media. So why Twitter and Instagram?
These social media platforms are influential, free, accessible, and have a far reach. Wayne Sutton of socialwayne.com has said Twitter enables a level playing field in getting voices heard. Twitter provides an equal channel where one can get their opinions heard and broadcast their thoughts. Users have somewhat of a direct connection to brands, artists, and support.
Another reason why African Americans lead the way in social media interaction is because of their increasing numbers in the use of smart phones. 54% of African Americans own smart phones, which leads to the use of social media apps and consumerism.
