If you’re a New Yorker, you know that Duane Reade is a staple in Big Apple. As a Duane Reade VIP Blogger, I have had tons of experiences within many of Duane Reade’s tri-state area locations but no experience as big at Duane Reade’s #DR1MM Social Media Celebration last week in NYC. Celebrating the milestone of gaining over one million followers on Twitter is a huge feat (especially since they’ve grown from 10,000 followers within a year). During last week’s celebration, guests were treated to a complete Duane Reade experience tantalizing all five senses at the flagship 40 Wall Street location in Trump Tower. From complementary manicures, blow outs and personalized service from the brow bar within the Look Boutique to “Delish” bites of sushi, sandwiches and more – the event was just the type of celebration in order to celebrate the social media accomplishment. (See more of the Duane Reade Look Boutique experience HERE.)
I’ve shared stories of how I’ve shopped at Duane Reade for years now, finding just about everything on my ever-sporadic shopping lists from dog food to matte foundation. As a consumer, I can admit that I had only one disappointing experience with Duane Reade but with the quick response of Duane Reade on Twitter, not only was the problem remedied the next day but I was also compensated for my trouble. I think that’s just one of the reason’s why Duane Reade has grown to a social media brand powerhouse — it’s attentiveness & response to consumers online.
Many of Duane Reade’s long time brand partners attended the #DR1MM celebration as well! I caught up with TV and Broadway Maven turned Beauty Busineswoman Vera Moore and we discussed how partnering with Duane Reade has been beneficial to her and her business Vera Moore Cosmetics. Many of the beauty specialists & team members on hand echoed Vera Moore’s sentiments throughout the event. Not only was this a celebration of Duane Reade growing a social following exceeding one million followers, it also was a celebration of those brand partners, team members, social media strategists and bloggers that have helped growth along the way.
Congratulations Duane Reade for such a huge accomplishment – you are well on your way to bigger and better milestones ahead and I look forward to many more celebrations to come!
Disclosure: I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias® and Duane Reade. #DR1MM #cbias #SocialFabric To find the closest Duane Reade, check out their store locator online. The team behind @DuaneReade on Twitter and Facebook are always helpful for more information on the celebration use the hashtag #DR1MM and #cbias to see how others are celebrating the One Million Milestone.
