Did you know that before Nokia became a tech giant it was first a wood pulp mill by Nokianvirta river and its original logo was a fish? Their road to “connecting people” was really long.
Apple’s road has also been bumpy. Their first logo depicted Isaac Newton sitting under a tree, an apple dangling precipitously above his head. It doesn’t resemble Jobs’s puritan style at all.
Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple.
Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?
Discover the evolution of your favorite tech brands such as Google, Nokia and Twitter below…
