Chevy is speaking to younger first-car buyers like never before. “Next Gen Customers are not just car owners, they are also tomorrow’s designers, engineers and innovators,” said Mark Reuss, president, General Motors North America. “This generation expects brands to partner with them, and we need to ...
Divas Drive In Heels: (2012 NAIAS) First Concepts – Code 130R/ Tru 140S
On Monday, January 9th – Chevrolet took to the showroom as the voice of the future as they unveiled two concept coupes at the 2012 North American International Auto Show. “Chevrolet has always stood for making the aspirational attainable for all generations” said General Motors North America ...