Apple Shares the Love with Twitter
Apple’s CEO Tim Cook called it “the biggest change to iOS since the launch of the original iPhone.” Apple’s next mobile operating system, iOS 7 update will include several technical, design, and app updates. One of the major technical updates is the inclusion of social media into the makeup of iOS 7. Smart phones are at the center of how we communicate digitally with our ‘friends’. Smart phones drive the increase usage of social networks. And, the newer social networks are built for smart phones first and Apple knows that. This merging of services is making the connections we do easier and enjoyable – building social ties, multi-tasking at its best.
Apple has made even simpler to Tweet. Again, the technology giant tells Twitter “I Love You” by integrating Twitter in Siri and iTunes Radio. Since the release of iOS 5, Twitter has had an intimate relationship with Apple, getting system level integration. How?
How Apple Shares The Love With Twitter
1. In the new ‘Shared Links’ section in Safari, you will see all the shared links from people you follow based on the Twitter timeline.
2. Just ask Siri! Yes, you can ask Siri what topic are people tweeting about and Siri will display their tweets – Cool? I think so!
3. What music tracks are trending on Twitter? Want to know who’s talking about the new Jay Z or Justin Timberlake track? Twitter Music can tell you all from iTunes Radio. iTunes Radio the Pandora like digital radio service will include a station just from trending music tracks on Twitter.
I see a pattern! Is everything based on trending, links, and tweets? Yes. This is how social media networks get us to use the services even more – to stay connected, informed, and always on.
The research is clear –
“Consumers are taking advantage of their portable devices to watch videos, access news and information, check sports, engage in social networking and shop. The time devoted to social networking dwarfs that of streaming video or accessing sports, Nielsen found in its cross-platform report for June.
Smartphone users spent 9 hours and 6 minutes a month on social networks — say, posting status updates on Facebook, tweeting their thoughts to followers on Twitter or checking-in on Foursquare. Apple iPad users devoted 3 hours and 41 minutes a month to social networks.”
— LA Times
We are moving into an era of social media x10 explosion ‘linked in’ with our smart phone hardware in a deeper level.
