This holiday season, Barneys New York, the luxury specialty retailer, will merge our creative approach with that of Shawn ‘JAY Z’ Carter’s for “A New York Holiday,” a unique collaboration benefiting the Shawn Carter Foundation. A celebration of the holiday season, “A New York Holiday” will include original interactive windows and exclusive limited edition products, which will live in an immersive gallery space on the third floor of the Barneys New York Madison Avenue flagship.
As part of “A New York Holiday,” Mr. Carter has collaborated with creative directors from some of the most inspired fashion houses in the world to create a collection of limited edition products, including designs from Balenciaga, Balmain, Lanvin and more. The limited edition collection will be available exclusively at Barneys New York beginning November 20th in a first of its kind immersive gallery space on the third floor of the Madison Avenue store. A significant portion of the third floor has been completely transformed into the BNY SCC Gallery, which was conceived as a creative collaboration between Mr. Carter, visual artist Joanie Lemercier, and Barneys New York Creative Director Dennis Freedman. The collection will also be available on Barneys.com and in Barneys New York flagship stores in Beverly Hills, Boston, Chicago, and San Francisco.
“With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces. Everything that encompasses ‘A New York Holiday’—the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery—represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”
– Shawn ‘JAY Z’ Carter
In the spirit of the holiday season, Barneys New York will donate 25% of sales from “A New York Holiday” items to the Shawn Carter Foundation. Celebrating its 10 year anniversary, the Shawn Carter Foundation is a New York-based charity which awards post-secondary scholarships to students facing socio-economic hardships. In conjunction with the opening of the windows and the BNY SCC Gallery a high profile fundraising launch event to benefit the Shawn Carter Foundation will celebrate the exclusive collaboration. Discover more online at Barneys.com,, shawncartersf.com and hashtag #BNYSCC.
