On Thursday, February 16 at 3pm, the first-ever Strut: The Fashionable Mom Show, will premiere as part of Mercedes-Benz Fashion Week at The Donald and Mary Oenslager Gallery at New York Public Library for the Performing Arts at Lincoln Center, hosted by mom and model Iman, with a collection of designers who are realistic for today’s moms.
“As a mother of two and a fashion industry veteran, I am thrilled to host Strut: The Fashionable Mom Show at Lincoln Center this season,” said Iman. “Balancing my family and business lives has always been a priority for me, and I am proud to support other women striving to do the same.”
Denise Albert and Melissa Gerstein of The Moms, a multiplatform lifestyle brand, were looking to showcase everyday fashion for moms with different styles, different jobs and different lives.
“Like so many women in the workforce, we altered our paths once we had kids,” said Albert. “One thing that stayed true was our love of fashion.”
“When you are a mom you take all the focus off yourself and channel it towards your children. The creation of our show is to help moms reclaim their sense of style with affordable and transformable looks that are wearable throughout the day,” said Gerstein. “When you look good, you feel good!”
“With 32 million moms online with $2.4 trillion worth of spending power and 66 percent of those moms Facebook, there’s no doubt that fashion, moms and social media are all converging, which is at the core of the thinking behind Strut,” said MOM-entum’s Holly Pavlika.
Designers and top consumer brands couldn’t agree more. T.J.Maxx, Marshalls, Matrix, and Clorox and are all top sponsors of the event because they recognize and celebrate the power of mom and her love of beauty and fashion.
Tory Burch, Rachel Roy, Vera Wang, Douglas Hannant, Rebecca Minkoff, Gap, Laundry, Michael Kors,David Meister, Ramy Brook, The Children’s Place, Quinny, BCBG, Monica Botkier, Hatch by Twobirds, Pea in the Pod, Coldwater Creek, Bela Bum Bum, and Ingrid & Isabel are also celebrating mom and providing looks available in-store and online to be featured on the runway, worn by real moms who truly embody what it means to be a fashionable mom.
