Rebecca Minkoff Snapchat
With designers in search of new ways to make collections generate fashion week buzz, many of them resort to social media as the “go to” for the masses. For its Spring/Summer 2012 show, Burberry decided to debut its collection via Twitter, sending the brand’s name to Twitter’s list of global trending topics at the time. Just last week, it was announced that Carolina Herrera has launched her first social media contest to boost awareness of her bridal line. It’s no longer show attendees that get the first glance at fashion week looks — this season, for Rebecca Minkoff fans at least, that honor falls to the users of Snapchat. Now with the power of social media, Rebecca Minkoff has solicited the power of the Snapchat app to debut her Spring 2014 collection moments before they appear on the runway.
Snapchat is a two-year old iPhone and Android app that allows users to send messages, photos and videos that automatically self-destruct seconds after they’re viewed. Sharing sneek peeks of the Spring 2014 collection allows fans to experience the star fashions of the shows even before most editors and show-goers can. The Rebecca Minkoff team believes that fashion week involves the consumer just as much as it does the designers, editors and buyers. Uri Minkoff, the CEO of Rebecca Minkoff says, “We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can’t attend the show.”
Are you keeping up with the New York Fashion Week excitement from the comfort of your computer screen? Check out all the runway shows in it’s entirety here.
Will you be following the Rebecca Minkoff releases on Snapchat? We’ll be sure to post some of the exclusive sneek peeks via Instagram for your New York Fashion Week enjoyment.
