Not so fast Google, Yahoo is Now #1. For the first time since 2011, Yahoo has actually regained it’s position as lead vs Google. The Huffington Post reports that comScore, an independent web analytics company, released a report indicating that Yahoo’s slew of websites — everything from Flickr to Yahoo Finance — actually got more web traffic than Google. In aggregate, 197 million people visited Yahoo’s sites in the month of July. Gmail, Google’s search engine and rest of Google’s sites received 192 million unique visitors during that same period.
I’m just as surprised, now thinking that maybe I should’ve kept that yahoo email address after all. However, many people aren’t that surprised. Noting improved websites, market positioning and more as reasons for it’s recent jump to first place.
Recently, when people have any paid attention to Yahoo at all, they’ve really just been talking about its headline-grabbing CEO, Marissa Mayer. (Sexed up and smart: Women debate Marissa Mayer’s Vogue photo) But her year-long tenure has gained her more than just fawning personal profiles: Yahoo is actually getting a ton of Internet traffic. Looking back at comScore data from the past year, you can see that Google was barely edging out Yahoo for the best part of 2013. Though it’s perceived as a backwater, Yahoo has been getting a ton of traffic for a long time. Marketing Land,the blog that first pointed out the data, reports that Yahoo previously beat Google in May 2011 and March 2008 — both before Mayer came on as chief executive.
Could this be an ever-growing trend for Yahoo or will Google regain its position next month? Who’s your choice are you still a die-hard Yahoo fan or does Google give you what you need on the world wide web?
