As social media tends to expose more and offer accessibility to events and our lives. It was only a matter of time until a designer would execute the first Instagram fashion show. I mean really, we already have an abundance of “models” showcasing their talents via “selfies” – of course a show during New York Fashion Week was imminent. Fashion maven and Social media innovator Sean Combs creates another first with the launch of the Sean John Instagram fashion show. The viral event will take place today, Friday February 8 at 10:00AM ET.
On Instagram straight FLEXXIN…
“In honor of New York fashion week we wanted to do something that has never been done before,” said Combs. “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.” – Sean “Diddy” Combs
Fashion maven and Social media innovator Sean Combs creates another first with the launch of the Sean John Instagram fashion show. The viral event will take place today, Friday February 8 at 10:00AM ET. Combs will be posting new looks every 30 minutes from 10:00AM – 5:00PM ET. Viewers will be invited to check out images from the latest collection only available at Macy’s.
How do you get front row access to the latest Sean John Collection? Follow Diddy on Instagram http://instagram.com/iamdiddy.
In addition to making history as the first fashion show on Instagram, it’ll also serve as the longest fashion show EVER! Measuring in at 7 hours long! Sure it’s innovative, but can you imagine the disappointment if none of the revealed looks during this Instagram fashion show makes it to Instagram’s “Popular” page? (*WHOMP*)
You call it – Social media innovation or just a sign of the times? Remember this post New York Fashion Week Goes Digital – Fashion Feat Or Fail? expect to see more designers embracing social media platforms (while saving money on costs) emerging soon. Question is, are consumers going to embrace these changes or ultimately feel cheated out of the designer wooing they’re used to.
About Sean John, a privately held company, was created by music icon Sean “Diddy” Combs and made its fashion debut with a men’s sportswear collection for the spring 1999 season. In 2004, Sean “Diddy” Combs for Sean John was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May of 2010 Sean John signed a deal with Macy’s to be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning in Holiday 2010. The Sean John product is available online at macys.com and in over 400 Macy’s stores across the country, with additional doors to be added in the years ahead. Learn more at seanjohn.com.
