HTC is doing something new these days. Earlier this week, HTC, a global leader in mobile innovation and design, unveiled the Change brand platform, a long-term strategy that celebrates HTC’s disruptive impact on the ever-changing mobile industry over its 17-year history.
The Change brand message that HTC inspires innovation by standing for “anything you want it to”. Featuring Robert Downey Jr. the new ads will explore imaginative HTC word associations and possible HTC acronyms including Humongous Tinfoil Catamaran and Hipster Troll Carwash. HTC wants you to know that it can be “anything you want it to” and the comical commercial below hopes to get consumers talking…
If you’re not talking about Robert Downey Jr., maybe the new HTC One in red will get you to talking. Sprint customers looking for a handset with panache may be happy to learn that the network is offering the “glamor red” version of the HTC One as a carrier exclusive. Launching tomorrow, August 16th, the device is available at $199 on a two-year deal or with an eligible upgrade.
With HTC’s new partnership with Robert Downey Jr, could an all out Iron Man edition be in the works? We’ll see…
