R&B crooners, Keri Hilson and Akon are helping retail giant H&M do its part to battle AIDS by joining the brand’s annual star-studded Fashion Against AIDS collection campaign. The campaign, which also stars Selma Blair, Penn Badgley, Sky Ferreira, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez, and The Misshapes, features each participant posing in the unisex line, of which 25% of all sales will be donated to the Designers Against AIDS charity.
H&M Fashion Against Aids 2011- Keri Hilson from Lab Daily Blog on Vimeo.
H&M Fashion Against Aids 2011- Selma Blair from Lab Daily Blog on Vimeo.
The items will be available in H&M’s Divided department and online April 26. Twenty-five precent of sales will be donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects.
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