With the launch of Lincoln Black Label, the luxury automotive company has created Lincoln Black Label at Home, an exclusive getaway intended to introduce luxury clients, media and prospective consumers to the program’s designer themes for the Lincoln MKC and MKZ.
Lincoln partnered with MAS Event + Design and interior design firm hOmE nyc and Condé Nast Media Group to launch Lincoln Black Label in Los Angeles at an exceptional Hollywood Hills property. Lincoln then took Black Label at Home to Miami, New York City and Dallas. In different spaces throughout each home, the Center Stage, Modern Heritage, Indulgence and Oasis themes are brought to life through experiential, aesthetic and culinary activations.
While my introduction to the Black Label at Home experience began in NYC, it wasn’t until my travels out west that I indulged in the total Lincoln Black Label lifestyle via this palatial indoor/outdoor Urban Reserve home.
INDULGENCE:
Few things ignite our senses like fine chocolate, and such was the inspiration for this sumptuous theme. Uncommonly soft, beautiful leather, with a subtle antiqued finish, adds richness and depth to the interior, while Ziricote wood – usually reserved for high-end yachts and fine musical instruments – adds warmth without the need for dyes or stains.
During my Dallas Black Label at Home stay, I was allowed to choose which Black Label vehicle and theme to use for transportation. Upon arrival, I selected the Oasis themed Lincoln MKZ experience. The immersive staging plan allows guests to experience the ultimate in luxury, comfort and service, while highlighting all four themes within the home and beyond.
MODERN HERITAGE:
For those who appreciate a clean, modern aesthetic, look no further than this incredible theme. Featuring a high-contrast black-and-white interior highlighted by crimson stitching and Argento® wood trim, this clean color scheme marries the artful past of Lincoln to the vision for its future.
Lincoln Black Label colors and materials used in the vehicles, such as Venetian leather, Ziricote wood and Alcantara premium suede, inspired the palette of each room. Each of the headboards and bed frames are custom wrapped in Alcantara suede, as well as 2 Center Stage foot stools and a Foxfire Red bench.
OASIS:
Characterized by a harmonious, subtle, two-tone interior in soothing shades of cream and tan, Oasis evokes a desert spa sanctuary or perhaps the sandy dunes of a tropical paradise. Borrowing from Eastern influences, Oasis speaks to those who want to reduce the chaos in their lives and escape to a luxurious, calm, peaceful environment.
CENTER STAGE:
Inspired equally by the fashion world and the theater district, this interior is for those with a flair for the dramatic. The Jet Black leather interior with Foxfire Red Alcantara® accents captures the excitement of standing center stage, while onyx wood (MKZ) and black striped wood (MKC) add a lush texture to this undeniably stylish design.
Black Label is an exclusive upgrade option available with the top reserve trim level of the MKC compact crossover or MKZ midsize sedan. It also buys membership to the Black Label club with perks such as car detailing and washes, an extended four-year, 50,000-mile warranty, service pickups and loaner drop-offs as well as reservations and a special menu at a small group of partner restaurants.
Black Label was designed to offer a specialized customer experience and with an introduction like Black Label at Home across the U.S. I’m sure this is Hello that prospective buyers will never forget. For more information on Lincoln Black Label visit Lincoln.com.
