Join fashion’s trailblazing startup Wantering, in celebrating fashion’s love for Tumblr with an intimate evening of Tumblr Talks from some of fashion’s most influential social media and digital experts. Hear about their innovative digital strategies, do’s and don’ts, and up-close-and-personal stories about how Tumblr has played a part in their brand marketing.
#FashionLovesTumblr
January 29th 2014 @ 6:30pm
Projective Space (Lower East Side) | 72 Allen Street, 3rd Floor | New York, NY 10002
Why Tumblr: Fashion brands, retailers and publishers have been drawn to Tumblr because of its highly visual and highly aspirational nature. With over 100 million Tumblr blogs and 11.2 billion monthly page views, Tumblr gives companies the opportunity to drive incredible engagement and an open platform to create some of the coolest brand marketing out there. The fashion industry has embraced Tumblr by creating unique blogs, contests and collaborative design campaigns as a way to encourage sharing branded content amongst users.
About Wantering: Wantering is an alumni of CTA@NYC which is an innovative initiative of the Consulate General of Canada that offers Canada’s most promising tech start-ups an opportunity to benefit from tailored mentoring program to accelerate growth in the United States and globally. Wantering was born on social media. We literally started our fashion tech company in one night on Tumblr. Over the last two years we’ve evolved into Wantering.com, where you can search and shop for fashion across over a hundred stores online all in one place. Our community of over 300,000 fashion fans on Tumblr has been tremendously valuable for our business. So we’re big fans of sharing and learning more about the impact of social media on the fashion industry. Connect with Wantering online at www.wantering.com on Tumblr at tumblr.wantering.com and follow on Twitter at @wantering.
