The All New 2013 Ford Fusion has been given a new spotlight on the road as the star in the new “The Rose that Grew from Concrete” ad campaign. Unveiled today, “A Rose” …inspired by Tupac Shakur’s, “The Rose that Grew from Concrete.” campaign features the stunning midsize sedan that offers a distinct style and functional design that Ford lovers has learned to love.
The campaign, called “A Rose,” debuts today and includes a TV advertisement in which consumers witness members of a Ford product team creating a breakthrough product by chiseling a large block of concrete into the all-new midsize sedan. The ad, which features Andre Royo from HBO’s “The Wire,” includes a voiceover reciting the late Tupac Shakur’s poem, “The Rose That Grew from Concrete.” “The all-new Ford Fusion is such a breakthrough vehicle for Ford,” said Shawn Thompson, Ford manager, Multicultural Marketing. “The late Tupac Shakur’s poem, “The Rose That Grew from Concrete,” is the perfect description for the way the new Fusion’s design came to be. As it’s described in the words of the poem, the Fusion is a clear testimony of what we can do if we keep our dreams.
“This campaign breaks completely away from anything we’ve done in the past to introduce consumers to a new vehicle utilizing a poem by one of hip hop’s most celebrated artists,” Thompson added. “This campaign, like the poem, has an inspiring message at its core.”
The fully integrated campaign also includes radio and print ads in addition to a digital execution featuring a series of Web videos that will live on www.ford.com/brandnew. The videos feature interviews with some of the team members behind the design of the all-new vehicle. The Web videos can be found on the Ford Fusion YouTube channel and Ford Fusion Facebook page beginning today. The question is, will we see a new Tupac hologram sighting at Ford dealership near you? Check out the new commercial spot and let us know what you think below…
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