As if we needed another reason to love Swedish fashion retailer, H&M. From sleek budget friendly fashions to monster collaborations with leading designers, now H&M is going to help us be ultra fashionable after cleaning out our closets for 2013. We all have items in our closet that would be better off in the trash bin don’t we? Wouldn’t it be great to take those old clothes and recycle them for cold hard cash? Ok, not real cash… but H&M dollars are just as good! Starting this February, 2700 H&M stores in 48 markets will be launching a “Global Clothes Collecting” eco-friendly sustainability initiative. There’s no better time to take those bags of old clothes and make a donation to your local H&M store.
H&M will be the first fashion company to roll out clothes collecting in selected stores worldwide. Through the global initiative H&M’s customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any pieces of clothing, from any brand and in any condition are accepted. In return, the customer will receive a voucher for each bag brought.
H&M meets I:Collect
H&M and I:Collect have collaboratively launched this program which will allow you to bring in old clothes in ANY condition into participating stores in exchange for a voucher for NEW H&M clothes. Based on their condition the articles will either be repurposed into new textile items or converted into a source of energy.
This program not only allows H&M to continue to be a leader in textile sustainability, but it also allows you the customer to participate in their global effort and be rewarded! Talk about a triple winfor you, H&M and our environment.
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M, “ Karl-Johan Persson, CEO of H&M.
Learn more about H&M’s sustainability efforts throughout the years by clicking here or watching the video with Helena Helmersson, Head of Sustainability below.
[vimeo 40974637 w=500 h=282]H&M Leads the way in Sustainable Efforts for Earth Day from 3BL Media on Vimeo.
