Who doesn’t love to play dress up? On Fashion’s Night Out — the ‘Queen of Dress Up’ will host a social media scavenger hunt that could lead to a substantial fashion upgrade for your closet!
“As a doll that loves fashion, Barbie is allowing consumers to ‘shop’ her closet this FNO,” says Stephanie Cota, senior vice president for Global Barbie Marketing. In partnership with Alice + Olivia, Alexis Bittar, Tracy Reese and Rogan, a free Gray Line double-decker bus will chauffeur riders around Manhattan while they take in the labels’ latest collections. As the bus stops at the sponsors’ retail locations, participants can take part in a scavenger hunt. They have the opportunity to get dolled up, too: Each store’s signage will display a custom-branded QR code that, when scanned, will direct participants to barbielovesfno.com, where they can enter for a chance to win favorite fall looks.