What if you could get tutorials from your celebrities in sports, acting and more? Launching today, MasterClass – a new San Francisco-based company – makes it possible for anyone to learn directly from the world’s best. In its first set of online classes, two-time academy award winner Dustin Hoffman teaches acting, no. 1 ranked women’s tennis player Serena Williams teaches tennis, and world’s best-selling author James Patterson teaches writing. Legendary performer Usher and renowned photographer Annie Leibovitz will debut their MasterClass in the coming months with more classes to come throughout the year.
“I wanted to make my class feel as though you’re right there on the court with me. It’s like getting a private lesson,” said Serena Williams.
According to analysts, online learning is a $107 billion global industry that is seeing double digit growth. Tapping into this fast-growing market, MasterClass takes a unique approach to online learning by being the first to work with globally-recognized instructors and Emmy and Academy Award winning directors to create a new kind of class.
“We created the kind of online classes we’d be excited to take, from the people we’d love to learn from,” said Aaron Rasmussen, MasterClass co-founder, creative director and CTO.
Each MasterClass is priced at $90 and includes:
? 10-25 video lessons from the instructor (approx. 2-5 hours of video)
? Interactive exercises: for example, in Dustin Hoffman’s MasterClass students can be matched with other students to practice scenes from the class, and then upload videos for feedback from other students (and sometimes even Dustin himself!)
? Lifetime access, with classes that never expire
? Accessible from any device (access Serena’s class on your smartphone right on the court).