On Sunday – Cadillac introduced the 2013 ATS, an all-new compact luxury sports sedan intended to challenge the world’s best premium cars. Developed on an all-new, lightweight vehicle architecture, Cadillac’s entry into the world’s most significant luxury car segment goes on sale this summer in North America. “Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac’s portfolio into a crucial global segment,” said Don Butler, vice president of marketing for Cadillac. “For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment’s status quo.” The ATS is offered with Cadillac CUE, a comprehensive, in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data. It is designed to be unique for each consumer, from the “simple user” to the fully connected “super user.”
CUE, which stands for Cadillac User Experience, pairs entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards and MP3 players with a vehicle infotainment system that reduces complexity through customized information, voice commands and fewer buttons and larger icons. For example, most of today’s luxury cars have around 20 buttons controlling the radio and entertainment functions. CUE has only four.
In addition to CUE, the ATS is offered with other technologies, including:
- Bluetooth phone connectivity with voice recognition
- USB, auxiliary and SD memory card ports
- SiriusXM Satellite Radio with three-month trial subscription
- Keyless access and keyless push-button start
- Reconfigurable 5.7-inch instrument panel cluster display
- Full-color reconfigurable heads-up display.
Photos courtesy of "© GM Co."