On January 9th the night before the 2012 Detroit Auto Show Press Preview began, GM held a revealing party for the much anticipated Cadillac ATS. This event was beyond, pleasingly graceful and stylish (just like the car). Filled with trendy food, elegant music, and modern décor – it easily made for a spectacular platform to introduce the Cadillac ATS.
This vehicle is light and powerful, and on the inside it gets even better. On display was the CUE system a touch screen with voice recognition; this system was top notch and user friendly. The highlights of the ATS were on display through out the event and made for a great teaser. The final unveiling of the ATS was straight to the point that the ATS is a powerful compact luxury vehicle that will compete with the best. When asked to describe the Cadillac ATS in one word Don Butler, vice president of marketing Cadillac said, “Quick, but really you need three words.” Maybe the three words were quick nimble, and fun! GM put on an exceptional presentation that leaves you wanting for more of the ATS. Available soon, make sure you check out Cadillac.com or visit your local Cadillac dealership to inquire about vehicle availability. If you can’t wait and want to learn more about the new Cadillac ATS – check out our first impressions HERE.