Earlier this month, Lincoln Motor Company held it’s Lincoln Luxury Is … event at Unici Casa in LA. Hosted by Sanaa Lathan and featuring a performance by singer/songwriter V. Bozeman. This invitation-only event included an up close and personal display of the celebrated Lincoln Navigator concept as well as a special ride and drive in the 2017 Lincoln Continental around LA.
The evening was filled with the luxe sounds of V. Bozeman, the new voice behind the Lincoln First Listen series. Lincoln First Listen is an exclusive listening series through Lincoln Now that allows consumers to get a first listen of new music from rising artists from behind the wheel of the 2017 Lincoln MKZ. The series kicked off with Empire actress and singer, V. Bozeman who premiered her song “Go” as well as performed live in front of a packed audience.
Guests experienced the definition of luxury with themed stations to appeal to the senses. From sight to smell and sounds, Lincoln empowered guests with a passport to luxury which included high end artisan fragrances, decadent frozen desserts, and a cigar smoking bar that offers hand rolled cigars!
Guests also experienced a first hand experience with test drives inside the all-new 2017 Lincoln Continental. At the touch of a button, the doors smoothly open and use available power-cinching technology to gently close and secure. Lincoln Drive Control provides the driver a choice of three settings – comfort, normal and sport – adapting steering and suspension setups to tailor ride and handling. It’s the ultimate ride for those in need of power, speed and luxurious class.