We must admit, one of our favorite ways to get over the new work-week blues is to cue up a fresh, new manicure and celebrate ManiMondays in style. So it’s only fitting that in today’s style meets tech world, Sally Hansen the #1-selling nail color and nail care brand in the US is transforming the way we shop for manicure colors with the new ManiMatch mobile app.
Building on next-generation augmented reality technology, users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy. A simple scan of the user’s hand from any smartphone enables the user to instantly consider and curate her own color choices. Ditch the nail polish remover! There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.
-PHOTO by: Michael Simon/startraksphoto.com
Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit. ManiMatch flips the trial-on- ly-post-purchase shopping experience that has always frustrated nail color shoppers, transforming the process into a moment of discovery, excitement and pleasure. “The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen Global Marketing Vice President. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
The launch of this app coincides with the release of the new Miracle Gel® Top Coat and new fashionable shades. Available for download for free on iOS platforms when it launches September 2015 (and select Android devices later in fall),
ManiMatch is poised to revolutionize nail color shopping, both in store and ecommerce. Want a chance to become the next Sally Hansen hand model for Sally Hansen social media? Download the ManiMatch App and use the #ManiModel #contest hashtags to enter for your chance to win. For more information visit sallyhansen.com/mani-match-app.
