Excitement was in the air on that early summer Friday morning. Once you stepped inside Union Square, you could tell that something was different. Could it be a new vendor setting up his table of goodies for sale? No, it’s the line of hundreds of brides-to-be looking for that special wedding gown for an unbelievable price outside of Filene’s Basement. At 7:59 am, you could cut the tension with a knife and as the countdown began, I literally hoped that I wouldn’t fall victim to the stampede. As the women poured into Filene’s Basement, ripping gowns off the racks and hoarding them in 6′ high piles – I was in complete shock & awe of the mayhem I had witnessed.
These women were on a mission, but once you’ve found that perfect dress you have to compliment it with “Effortless Style” and that’s where June Ambrose comes in. The known “Curator of style” shares her top tips to achieving a classic look that never goes out of style!