As a fan of fly, fancy & sophisticated vehicles on the road – I have a bit of a admiration that goes a little “further” than the Ford you may know and love. Recently, I got the opportunity to experience Ford’s multicultural marketing at work — from the red carpet to community events with the Essence Music Festival. While each experience was unique, they both focused on the same type of consumer, the hard working, get-it-done, Divas Drive In Heels type of gal. From my experiences driving the 2013 Ford Taurus & Ford Escape in New Orleans to checking out the sleek & sophisticated 2013 Ford Fusion in Los Angeles – these aren’t your grandpappy’s Fords. Check out what some of your favorite celebrities had to say about the new look of Ford & the 2013 Ford Escape Giveaway on BET below…
The Brand New 2013 Escape hosts the Red Carpet Pre-Show at the BET Awards. Don’t miss this year’s celebrity arrivals and fashion. Watch it here!
I’ve had so much fun experiencing the new lines of Fords coming to a showroom near you soon. Stay tuned for the Divas Drive In Heels: Ford Edition series where we’ll put each vehicle to the test & let you know which one is best for you!
