The 20th Annual ESSENCE Festival attracted a record-breaking 550,000 attendees from around the world to New Orleans this Fourth of July weekend, making it the largest attended ESSENCE Fest weekend in history. As part of its long-standing commitment to touch and improve the lives of African-American women, Procter & Gamble (P&G) is proud to be a title sponsor of the 2014 ESSENCE Festival for the seventh straight year. This year, P&G’s My Black is Beautiful inspired women to celebrate and share their “Beauty In Action” during the 2014 ESSENCE Festival and beyond by providing signature experiences with its partner brands, CoverGirl® Queen Collection, Pantene®, Clairol® Professional, Olay®, Gain®, Bounty®, Charmin® and Puffs®.
During the day, the My Black is Beautiful booth was the epicenter of excitement as men and women enjoyed fun makeovers, live music, celebrity meet-and-greets with The Braxtons, Mali Music, Lisa Nichols plus many more. Guests also got to meet the six newly crowned 2014 “MBIB” Ambassadors who were on hand throughout the weekend to motivate, excite and galvanize attendees to affect positive change in their local community.
The My Black Is Beautiful – Beauty in Action dinner was a powerful evening of music, inspiration and conversation. Led by empowerment leader Lisa Nichols and WE TV stars – The Braxtons, guests were encouraged to change the way we view and discuss beauty to our family, peers, sisters and future generations. Mali Music performed “Beautiful” off of his latest project “Mali Is…” and guests left charged to celebrate their “Beauty In Action” each and everyday.
For more information about My Black is Beautiful, visit www.myblackisbeautiful.com and follow the conversation on facebook.com/MBIB, Instagram (@MBIB) and Twitter (@MBIB), using hashtags #MBIB and #BIAJourney.
photos by Chris Mitchell / CME 3000 / DivasandDorks