For the fourth consecutive year the Chevrolet Breast Cancer Awareness efforts will continue to raise awareness through NASCAR participation, employee fund raising efforts and more.
For the fourth consecutive October, Chevrolet and General Motors’ employees, dealers and customers are uniting to battle breast cancer. They hope to exceed the $1.1 million raised by the American Cancer Society in 2013 through Chevrolet’s nationwide grassroots support for the society’s Making Strides Against Breast Cancer walks and other activities.
Events include nationwide employee and dealership-sponsored fund-raising walks, including a major walk in downtown Detroit on October 11; a specially themed pink Chevrolet SS that is pacing caution laps at three NASCAR Sprint Cup Series weekends, and test-drive donations at Chevrolet dealers throughout October.
To recognize breast cancer patients and survivors, the towers of GM’s Renaissance Center global headquarters in Detroit will glow in bands of pink during Breast Cancer Awareness Month.
Funds raised help the American Cancer Society pay for ongoing research, wellness and breast cancer awareness education, and support for breast cancer patients and their families. Since 2011, Chevrolet has helped the ACS raise more than $3 million.
Chevrolet Breast Cancer Awareness Activities
Here are the Chevrolet-sponsored activities planned in October in support of Making Strides Against Breast Cancer:
Chevrolet test drives – Chevrolet will donate $10 for every customer who test drives a Chevrolet at a dealership this month, up to $130,000.
Team Chevy motorsports – Chevrolet is donating $250 for each caution lap that the pink Chevrolet SS Pace Car leads in three NASCAR Sprint Cup Series race weekends. The program began in August in Atlanta and continues at Talladega October 19 and Martinsville October 26. Chevrolet will also sponsor at-track survivor events, including special driver appearances, Chevrolet SS pace car rides and more. During the past three years, Chevrolet’s at-track campaign has generated more than $80,000.
Chevrolet and GM employee walks – All month, General Motors facilities, plants and warehouses across the country will participate in fund-raising walks. A major walk is 9 a.m. [registration at 8 a.m.] Oct. 11 at 2000 Brush in downtown Detroit, steps from Chevrolet headquarters and hosted by Edwards. Learn more about the Detroit walk by visiting the event page and contribute directly.
Chevrolet dealership walks – Hundreds of dealerships are sponsoring teams in community walks throughout October. Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.