Montreal-based footwear brand Aldo staged a charming out-of-home campaign in Israel, inviting passersby to snap a photo of their shoes, upload the photo to Instagram with their shoe size and the hashtag #aldo, and ring a bell. In two minutes, a large, rolling present box then appeared, containing — as you might have expected — a new pair of Aldo shoes in their size.
The bell was rung more than 450 times and 500 photos were uploaded to Instagram, producing nearly 800,000 interactions, the Israeli creative agency who produced it, Smoyz, says.
Now if only Aldo would do that in the US… specifically in NYC! Although not impossible, we have to wonder… If Aldo’s would trade you a pair of new shoes just for your Instagram photo – would you do it? (We hope so!)