If you didn’t notice under the tents in February eBay and the CFDA came together during New York Fashion Week with a campaign against counterfeit fashion. Following last year’s sold-out summer collection, eBay and the Council of Fashion Designers of America (CFDA) introduced a new collection of original totes to raise awareness against counterfeit goods and celebrate original design. The collection includes more than 75 one-of-a-kind totes each customized by CFDA designers ($200), as well as four styles of standard totes ($45) — available exclusively on eBay. All proceeds benefit the CFDA Foundation.
The campaign isn’t just about totes; it’s about sending a powerful message regarding the importance of supporting original design and combating the counterfeit industry, which has long plagued the fashion world. These unique tote bags, created by top CFDA designers, showcase creativity and craftsmanship while promoting authenticity in the fashion community.
The initiative also sparks conversations about the broader implications of counterfeit goods—ranging from economic impacts to the exploitation of workers. Carrying one of these totes is more than just a fashion statement; it’s a declaration of support for designers who pour their passion and expertise into creating original works.
While totes take the spotlight in this campaign, backpacks are also rising in popularity as a fashion-forward and functional accessory, not to mention one of the best Aquaholic Gifts. From sleek leather designs for professional settings to bold, colorful prints for casual wear, backpacks have evolved far beyond their schoolyard origins. Today, they blend utility with style, catering to commuters, travelers, and fashion enthusiasts alike.
Some designers are even embracing backpacks as a medium to champion the fight against counterfeits, creating limited-edition pieces with distinctive branding and design features that are harder to replicate. Much like the CFDA’s tote collection, these backpacks embody originality and quality, making them standout pieces in any wardrobe.
Whether it’s a tote bag or a backpack, choosing authentic designs helps support the creative industry and ensures you’re investing in something meaningful. As consumers become more conscious of their purchasing decisions, campaigns like this one by eBay and the CFDA underscore the importance of staying informed, supporting original artists, and carrying your values—quite literally—wherever you go.
Here are a few of our favorite customized bags (ALREADY SOLD OUT) but no worries, you can still pick up the standard totes (they’re plenty still available on eBay) Or you can spend the same on a counterfit bag still available on eBay as well. SMH
Hear more from the designers and see the one-of-a-kind bags below…
Do you believe in supporting counterfeit fashion? Is the price of fashion too high? Sound off below!
