You can’t mention then 20th Anniversary ESSENCE Festival without mentioning Ford Motor Company. The automaker took over New Orleans throughout the entire ESSENCE Fest weekend!
As the automotive-exclusive sponsor for the sixth-consecutive year, Ford activated on-site at the Earnest N. Memorial Convention Center providing fun giveaways including the chance to win the keys to the all-new 2015 Ford Mustang in addition to continuing its support of breast cancer awareness within the community.
As a premiere sponsor of the weekend, Ford partnered with SiriusXM Satellite radio for a live broadcast with celebrities all weekend long. Ford also took R&B Songstress Sevyn Streeter on a road to ESSENCE Fest journey celebrating her birthday weekend with dinner and a live streamed power-packed performance from the ESSENCE Festival Ford Superlounge.
If that wasn’t enough, Ford’s philanthropic arm was in full swing donating $20,000 to ESSENCE Communications for local community use, a million-dollar donation to the African American Smithsonian Museum in Washington DC and a 2015 Ford Mustang giveaway to an ESSENCE Fest attendee.
This past weekend, I got the chance to get behind the wheel of the 2014 Ford Mustang in New Orleans, check out my ride and drive experience below.
Discover more of how Ford celebrates ESSENCE Festival all weekend long below…
photos by Chris Mitchell / CME 3000 / DivasandDorks