Beyond the glitz and glamour taking place on the automotive big stage of the North American International Auto Show, Toyota is stepping in to help area low-income and homeless families this season. Without adequate clothing, often low-income families and people experiencing homelessness have a much higher risk than the general population of developing exposure-related conditions such as hypothermia and frostbite. To protect families from the cold, Toyota Motor North America through its “Toyota Walk In My Boots” community outreach project.
By providing new insulated boots and socks to more than 200 participants of The Salvation Army Conner Creek Corps Community Center located on Detroit’s Eastside and The Salvation Army Booth Services of Detroit, Toyota continues to show it’s support for deserving women and children the community. More than half of Michigan’s homeless population is made up of families; and one in three who are homeless are children. With the donation of boots as well as a $15,000 monetary donation, many families will be shielded from the cold.